Exhibition Stand Budgets: Your Essential Checklist

It is interesting to note that up to 40 percent of marketing budgets go directly into exhibition stand advertising at trade shows. There are plenty of factors to take into consideration when creating a budget for your exhibition design and build plans. Follow these 8 budget suggestions below to save money and maximise your results.

Interactive Exhibition Space

Interactive Exhibition Spaces have Become Incredibly Powerful in Recent Years. Image credit: Arrows Carpet Cleaning

Exhibition space

Most exhibition stands will be allotted 100 square feet of space to use for their booth. You will want to have these costs covered by your budget and know ahead of time whether you will need more or less space. You can either save money or spend more by knowing what type of space you will need.

Design of your booth

Exhibition design and build options will have a variety of design elements to choose from. Popular choices include modular exhibitions stand designs which are more cost-effective and can be used at other shows. If you have a larger budget it may be a good idea to pay more money for a completely custom built booth.

Know your expenses

You will need to have all of your booths logistics completely covered. This includes things like installation costs, dismantling crews, electricity, travel costs, wifi access fees and other elements that will need to be covered for your display.

Transportation fees

Not only do you have to pay for your exhibition booth to be created, you will also need associated travel and transportation costs covered. You will need to pay for your booth to be transported. Modular exhibition booths typically are more cost effective to ship as compared to more elaborate and customised stands.

Staff costs

You will need to cover the expenses that relate to the staff that will be at your show. Paying for things like accommodation, travel expenses, food and other costs should be considered. You will need to know how much your staff’s expenses will amount to ahead of time.

Marketing before the show

It has been estimated that nearly 70% of trade show attendees already know which booths they want to visit and interact with. You will want to put money towards generating trade show traffic and a buzz about your brand being at the trade show. Reach out to customers through social media, email marketing, website marketing and other venues to get people to visit your booth.

Offer freebies and marketing literature

You will want to maximise your marketing impact while at the show and this includes offering free gifts and marketing materials. You want to create an impact on an attendee and reinforcing your brand with giveaways is a great method. Business cards, leaflets, catalogs and free gifts are ideal.

Be ready for extra costs

Having a clear budget for your exhibition booth marketing is essential but you should also have some extra funds available for additional things. This can include waste removal, cleaning after the show, emergency staff member issues and other needs. Having a special contingency fund is important and 5% of your budget should be ideal.

Stick to a budget

Using these 8 strategies listed above will give you a more accurate definition of the expenses associated to trade show marketing campaigns.

FEIE: Income Tax Exclusion For US Citizens Who Work Abroad

If you happen to be employed in a foreign country and a citizen of the US you may be entitled to the foreign earned income exclusion for your 2018 taxes and this means you may be able to deduct a $104,100 from your earnings or even more if you happen to incur housing costs. Within this article, you will find tips and advice to help ensure the foreign earned income tax exclusion is used for maximum benefit. You will learn about the different rules and details of this tax law and find out whether or not this applies to you. Continue reading below as we discuss the different elements in this tax break and how you can use it to your full advantage. It will benefit many different people who work in foreign countries that wish to pay less in taxes.

Calculating Taxes

Is FEIE Right for Me?

The foreign earned income exclusion can help lower or completely remove all tax duties if you have been working overseas. This tax law is only available for money earned while self-employed or working for an employer and doesn’t include investment income that may include things like rental income, interest or dividends. You may also qualify for this tax exclusion if the country you are working in does not do income tax assessments or any forms of compensation. In order to take advantage of this exemption, you must have lived and worked abroad for one full year. You must work for a consecutive year and be inside the foreign country for a full 330-days during the taxable year.

There is also partial-year exclusions that may be available if you have recently moved to a different country or if you have returned to the USA mid-year. This exemption is only available for people who work outside the US as employees for the US or non-US employer and for people who work outside the US that are self-employed. Unfortunately, people who are employed by the government cannot claim this foreign income exclusion. But if you are an employee of a private company that is contracted by the US government then you may be eligible.

Claiming Tax Exemption Under FEIE

If you decide to try and claim the foreign tax credit these are reasons why it may be a good idea. If you are paying a foreign tax higher than the U.S. tax rates or if you wish to use an individual retirement arrangement or you might qualify for certain family-related tax breaks based on non-excluded money earned. Some people may choose to use the foreign tax credit such as small business operations who need to use capital or inventory as an integral part of their business requirements. The tax credit and foreign earnings exemption are two entirely different things and have different uses and features.

Some people who work overseas may not have enough time to file their taxes. You can request a tax filing extension if you meet the following requirements listed as follows. With late elections to claim the tax exclusion, you must either claim your taxes within one year of the date you plan on returning or by amending a filed return in a timely matter. You can also claim this exclusion if the IRS hasn’t found your failure to file your return claiming the exclusion or if you do not owe tax after taking the exclusion into effect. If you have not filed your tax returns in previous years you may still be able to exclude your foreign earned income. You may be able to eliminate your tax liabilities and any possible penalties or interests as well.

If you work in a foreign country you may incur foreign housing expenses that you may actually be able to exclude or deduct. This is available for foreign US workers who have out of pocket housing expenses or an employer-provided housing amount that is included in their earned income. This tax deduction is available for those who are self-employed paying foreign housing costs. The total amount of the housing exclusion or deduction is based on your actual housing costs and a base amount for your foreign country where you reside. This can help tremendously when it comes to saving more money and paying much less on taxes for the income earned while overseas.

When it comes to filing your taxes while you are working in a foreign country as a US citizen can be incredibly confusing and not to mention stressful. Every person who works overseas will have a different tax situation that will require adequate expertise.

Watch & Learn!

Hit the play button below to see a video that quickly explains how the foreign earned income exclusion tax law works and if it applies to you.

The Advantage of Building a Carriage House

Keep Your Cars Clean, Secure & Dry in a Timber Carriage House

When it comes to living in the country many homeowners experience the problems associated with not having a lot of space. Another thing that really annoys people is that there are a lot of birds that live and fly around in the area. In these cases what happens is that people constantly have their vehicles covered and bombed with bird droppings. This can become an unnecessary and annoying problem with having to clean off the dust and bird droppings every single time you choose to leave your home and go out and drive to a different location. Because of this problem carriage houses become a natural remedy and make this problem disappear and they are an essential item to any home. We will discuss the advantages and how to build a wooden carriage house within the following article.

A carriage house is a stand-alone structure that offers your vehicle the protection from the elements and weather as well as animals and bird droppings. They are typically freestanding buildings that are built on a secure concrete foundation. If you find that the weather and elements impacting your car or bird droppings cause problems for you and your vehicle then investing into a parking structure like a carriage house would be a more then likely good idea. It increases the lifespan of your cars paintwork and protects you from the rain and sun as you get in and outside of your car. They can also add value to your home for when you decide to sell your home or put it on the real estate market.

A humble carriage house will increase the lifespan of your vehicles. Image credit: Pinterest

There are two common options when it comes to implementing a carriage house with those being buying a prefabricated carriage house or building your own out of wood. You have to make the appropriate design plans and know what kind of structure you will need to build. You will have to check in with local authorities to make sure you follow local building regulations and also be sure you will not be impacting any water, sewage, gas or electrical lines below ground. We will discuss the various details that you need to know about building your own do it yourself carriage house project below.

The first thing you will need to do is find out the building permit requirements and different rules within your municipality. You will need to know whether or not you are allowed to build timber carriage houses on your property. Next, you will need to have a plan to use. You can draw up the plan yourself or a get a builder to design it for you. There are also predesigned packages available online as well as prefabricated wooden kits available on the internet too. You can also choose to hire a local contractor.

When you purchase the materials you will want to buy pressure treated lumber for better longevity and resilience. They are very durable and are an effective medium to build your structure with and they are incredibly sturdy. The next thing you will have to do is prepare the ground you plan on building on. If you have a bigger car or truck you will have to make the proper adjustments to make sure your structure is big enough. You will need to level the ground and cover it with either gravel or you can always use a concrete slab.

A Carriage House requires a suitable concrete slab before construction. Image credit: About Civil

You will need to dig holes around the perimeter and build the beams. You want the holes to be between 2 and 3 feet deep. Set the posts on a side at 9 feet with the posts on the other side being 11 feet which allows for a natural decline which will allow for drainage and runoff from rain and snow. You will then want to pour concrete into the holes and plant the posts in the middle of the holes surrounded by the concrete. Afterwards fasten the beams together with crossbeams. You will then want to build rafters and place them around 3 feet apart. Next will come building the actual roof. You will want to fasten plywood across the rafters and you want to have a 6-inch overhang from the front to the back of the structure for runoff as we mentioned earlier in this article.

Finally, you will want to finish the overall job by caulking the plywood roof joints. You can also place shingles on the top of the plywood roof to make it last longer. You may also want to reinforce the joints with metal plating and lastly don’t forget to stain the wood elements to make it last longer and not suffer damage from weathering.

Article Credits

The author acknowledges and thanks the following sites for use of their material:

How to transform a tired kitchen with replacement doors, drawers & countertops

Many different people have said throughout the centuries that the kitchen is the heart of the home. When it comes to rebuilding and designing a new kitchen, we will look at how replacing doors, drawers and countertops can update and transform an older kitchen. Our ultimate goal of this article is to help you to find ways on how to increase the overall value of your home by updating and upgrading your kitchen and improve your lifestyle, as well as make it more attractive to prospective buyers if you ever decided to put it on the market for sale.

The first thing we would always suggest is to update your old kitchen cabinets. Changing the look and feel of your kitchen by switching to updated cabinetry will make your kitchen more modern and fresh. Changing your cabinets is cheaper than doing an entire restoration and you can sometimes even do the work yourself. It will add value to your home to have a more updated and modern functioning kitchen if you choose to sell your home. This isn’t the only method that we outline within this article. I will share you with more kitchen remodeling pieces of advice below.

A Granite Worktop Can Transform a Kitchen. Image credit: Glasgow Granite

When it comes to home renovations we are only limited by imagination and cost. One way you can add value to a kitchen is by changing over the kitchen countertops. We will discuss how this impacts you and the value of your kitchen when it comes to increasing the value of your home.

Kitchen countertops are an integral aspect of every single home kitchen. Even if you change your cabinets and add a new dishwasher, your kitchen will still look plain and unpolished if you do not replace the countertops of your kitchen. Changing your kitchen countertops is something we suggest you do if you want to update your entire kitchen and add greater value to your home.

You must plan the blueprint of the kitchen and overall design to figure out your budget when it comes to updating your kitchen countertops. Updating your countertops is an investment and will add resale value to your home. You should invest time looking into the different options available and what you are able to afford within your budget. Once you update the countertops your home will gain added resale value which will put more money in your pocket if you decide to sell your home.

Another suggested addition to your kitchen makeover is what is called pot drawers.” They resemble ordinary fronts of drawers and when they are fully pulled out they are deep shelves. You can use these for larger pots that usually get stuck in the far back end area of kitchen cabinets. These pot drawers give you addition of storage space and more usability in your kitchen. Why struggle to get the big pots that end up in the back of cabinets? Try the pot drawers strategy to add value to your home if you choose to sell it one day and come out ahead with a profit.

Fitting Kitchen Cabinets Yourself is Relatively Easy. Image credit: HGTV

Lastly, we would like to point out the benefits of changing the style of your kitchen layout by simply replacing kitchen doors cabinet drawers and cabinet doors! Replacing the kitchen doors is a simple way to give your home that extra flare you want for your cooking area and will be an upgrade that will remain valid for a long time to come.

Replaced kitchen doors are a much more cost sensitive method compared to if you were going to completely re-fit the kitchen.

If you are choosing to completely change the style of your kitchen, when you decide to replace the doors as well as the drawers can give your kitchen a look as if it had been completely transformed. It doesn’t have to cost a large amount of money to do this task sufficiently. Look into the measurements and what you can work with and go to the house and home hardware type businesses to find yourself doors, drawers, handles, and pullies. You can do this on your own if you have knowledge of home construction but we recommend you use professionals. The difference between an amateur hook up compared to being done by a professional is high. Be sure to speak to a professional kitchen facelift company. We suggest this with all of our construction ideas on making your home’s kitchen that much more modern and to increase the value of your house.

The trends within Interior design change week by week but you can pull up the value of your kitchen by using some of the ideas that we shared with you above. Give your home’s kitchen a new updated designer look by using the methods we have outlined above for you to use.

Got Wide Feet? Here’s How To Choose Suitable Running Shoes

Wearing running shoes that fit isn’t just key to comfort, it is also important for the prevention of injuries and for the proper support of your feet during your run. However, finding the proper running shoes can be quite a challenge.

Women tend to have wider feet than men because of their wider hips which make them tend to overpronate or roll inwards. In fact, people who over-pronate often have wider feet than those who do not. When shopping for shoes, it is important to shop for width, not just size

Common Foot Injuries. Image credit: Community Chiropractic

Other common causes of wide feet

  1. Obesity – increase in weight puts pressure on the feet and eventually flattens out the ligaments and muscles.
  2. Ageing – feet tend to widen with age as a result of a stretch in muscles and ligaments of the feet
  3. Excessive standing – people who spend long hours on their feet like nurses, restaurant workers, and security guards often have wider feet due to constant pressure on the feet over the years which makes them
  4. Pregnancy – there is increased weight which puts more pressure on the ligaments and muscles. In addition, the body also releases a hormone called relaxin which makes the muscles relax. Some feet may go back to the normal size after giving birth but in other cases, it is a permanent change in size.

Tips to guide you in buying shoes for wide feet

Determine the size and width of your shoes

You may assume that you know your shoe size, but it is important to have your feet measured every time you want to buy new shoes. Your feet change over time, and different shoe models may fit differently from others. Have your feet measured later in the day, that is in the late afternoon or early evening when they are at their biggest.

You will realize that you may need a running shoe that is half a size larger than your regular shoes to allow room to flex your foot and for the toes to move forward with every stride.

When you stand with both shoes on, make sure that there is at least a thumbnail’s space between the end of your longest toe and the tip of your shoe. You can also ask to be allowed to do attest run around the shop, sidewalk or a treadmill.

The New Balance 860v6 running shoe is specifically designed for runners with wide feet. Image credit: GreyWolf

Find shoes with a wide toe area

It is key that you avoid shoes that a pointy toed if you have wide feet. If you find yourself having to squeeze your foot into a shoe, brace yourself for injuries and other foot conditions. Always ensure that your feet have enough space to move.

Some shoe brands may also have a wider than usual toe box in their standard size widths, so you can consider these too. This is why it is important not to rule out the usual sizing just because you have wider feet.

Look for shoes with removable linings or insoles

The insoles or linings can be removed to create wider room for your feet or for orthotics if needed. Orthotics will provide support for your feet problems that could be as a result of wide feet. Alternatively, if you select a suitable pair of shoes, this shouldn’t be necessary. Manufacturers such as New Balance running shoes offer specific models for wide feet such as the 860 2E. Try these out first when you go to your local running store. You may be pleasantly surprised.

Pick shoes with laces or straps

Shoes with straps or laces are ideal for people with wide feet. They allow you to set them as wide as you would wish, which allows maximum space for your feet.

Longer laces or changing the lacing pattern to from crisscrossing to feeding up the sides will make a standard shoe fit better on a wider foot.

Avoid shoes with slip

As much as possible, avoid shoes with slip even if they fit in width. This is because your feet tend to slide forward and your toes are squashed up in the toe box. Shoes without slip will keep your feet at the right place with enough space between the tip of the shoe and the tip of the longest toe.

The upper

Look for a shoe that is made with a mesh or fabric that stretches. A hard plastic or leather will restrict the normal expansion or swelling of your feet during a run, which can lead to injuries.

Look for shoes that have a fabric or mesh that stretches, rather than plastic or leather which is hard and restricts as your feet swell during exercise

In case you are having issues finding the right size at your regular shoe store, look for a store that specializes in wider sizes. If you wish to buy online, make sure you have your feet measured by a professional and pick familiar brands that you have used in the past. You may also need to check on their return policy in case the shoe does not fit as expected.

How to build a console table with MDF or plywood

Make your own MDF masterpiece with our simple guide

A console table is a practical and aesthetically pleasing addition in a living room or dining room. Sometimes you notice that one of the walls appears empty, and it would thus be a good idea to have a side table placed there. Console tables take various forms, the simplest being a simple table top supported by brackets, and then there are others which include different sections in the lower parts. Simply placing a mirror over it, and decorating it with a lamp and some family photos could work wonders in a room or entrance hall, or even in a corridor. Most probably if you were to take a look at your home you will be able to identify various areas where a console table would look great. So, why not try building one yourself? It is really quite easy.

Tools & Materials

First you will need certain tools, including a circular saw, a drill and a pocket hole. If you own a mitre saw or a table saw it will be even simpler to build. You will need 18mm sheets of plywood or better still, have some 18mm MDF boards cut to measure. You’ll also need shelf brackets, screws, and stain or paint. To acquire all the materials you will need to decide on the dimensions of your console table first. So measure and design it on a sheet of paper, so as to visualize well how it is going to look once done.

Then, you are good to go!

Using a table saw will give you perfectly straight cuts. Image credit: Start Woodworking

Let’s Get Started

Cut the top in the dimensions you decided upon, and then cut the legs. Then, mark at least a 1 inch inset on each of the corners. Make sure you line up the squares with the top of the table. Put glue on the top of each leg, line it up with the marks and attach it. Screw it in place for additional security. Repeat for the other legs.

If your console table is going to be in a simple design, you are basically done, as you have the top and the legs, and all you need to do is sand, paint or stain. However, we are going to go into a bit more detail for those who prefer to add one or more shelves in the lower part of the console table. This allows for more storage space, as well as a more elaborate design, which might appeal to many.

Having at least one shelf at the bottom is not only aesthetically pleasing but also better for stability purposes, since the shelf can actually help to hold everything together. You will need to see that the dimensions of the shelf or shelves are slightly smaller than those of the table top. You will need to buy L brackets or shelf brackets to attach the shelves. These generally come with screws. As a general rule of thumb about 23 inches from the bottom of the legs is a good level for an upper shelf. This will depend on whether you will have one or two shelves though, so try to be realistic so as not to have it too low. Attach the brackets, cut the shelf panels, and attach them. Finally screw them up.

Sanding is an important part of this project. The more you sand the smoother the finish will be. Generally starting with an 80 grit sandpaper and finishing off with a 220 grit one is a good idea. Sanding off the corners or gouging the top could give your console table a weathered look that complements antique furniture.

Basic Console Table Frame. Image credit: Jen Woodhouse

If you are going to stain the table it may be best to put some pre-stain conditioner first. Stains will need to be applied according to the respective instructions as these may vary from one brand to another. Besides different colors might have different processes. If you want to get the French country look, use furniture wax which works really nicely on a console table. Staining is often preferable to painting, but both will work out fine if you try to ensure a neat application. If you decide to paint instead of staining it, make sure to apply the first coat and then leave it to dry well before applying the subsequent coat. Two coatings of paint are recommended.

As you can see it is really simple to build a console table on your own. There are no complications when it comes to attaching the different sections together as it is a simple table, but one which could look really great in various parts of your house.

How Beginner Astronomers Can Observe Star Constellations

Getting to grips with what’s in the night sky

One of the most confusing things novice amateur astronomers have to deal with is trying to make sense of the about 3 000 stars that are visible with unaided vision. It’s gets worse; a pair of binoculars will let you see about 200,000 stars, while upgrading to a 3-inch telescope will let you see about 5 million or so, and that is not even under totally dark skies.

As a novice you probably have no clue how to start looking for something among the multitude of stars, but there is an easy way to make sense of it all- just learn the constellations, and especially the constellations that never sets for observers in the northern hemisphere. These are called circumpolar constellations, and there are several of them visible from the UK, such as Ursa Major, Ursa Minor, Draco, Cepheus, Cassiopeia and Camelopardalis. Here is how it will help you…

All celestial objects have “addresses”

Except for the Sun, all celestial objects can be found by looking for them within a constellation. For instance, if an object’s coordinates places it in say, Ursa Major, all you need to do is look for Ursa Major, which narrows down the field of search considerably. Once you have found the right constellation, you can easily find the specific object you are looking for.

However, finding the constellation might not be as easy as it sounds, since some stars that make up a constellation are sometimes too faint to be seen with unaided vision. Fortunately though, many constellations contain well known asterisms, which are groups of bright stars that trace out a figure in the sky. In the case of Ursa Major, the Plough (Big Dipper) is very prominent, and easy to find. The image below illustrates this very clearly.

Image credit: Sky & Telescope

Image credit: Sky & Telescope

In this particular image (that consists of a photograph and a line drawing from a star chart), it is clear that the other stars that make up Ursa Major are not clearly visible in the photograph; however, a star chart (Fig.2) will show all the stars and other objects within any given constellation. Note the series of black dots at the bottom of the star chart; in a chart of this type the size of the dot is related to the magnitude of the star as seen from earth. Therefore, the bigger the dot is, the brighter the star is.

Image credit: Image credit: IAU/Sky & Telescope

Image credit: Image credit: IAU

Learn the sky one constellation at a time

With a bit of practice, the entire Ursa Major constellation will jump out at you as soon as you look the Plough, since the human brain is very good at making, and remembering patterns. Nonetheless, recognizing the constellation is not enough. While the stars that make up the constellation cannot be resolved into discs, they can serve as markers from which to “star hop” to galaxies, star clusters, nebulae, and other objects within the constellation that are visible to amateur equipment.

However, note that the figure of a bear is only a small part of the constellation. The entire white area in the Map of Ursa Major comprises the constellation proper, so do not confine yourself with just the stars that make up the Bear. The same is true for all the constellations, so take your time to learn the 68 constellations visible from the UK one by one, starting with the 5 that never set.

Buy an atlas of the stars

Star atlases and charts come in many flavours, but getting one, and learning how to use it to identify constellations by their principal stars is an absolute requirement if you want to learn to enjoy exploring the heavens. However, star charts are not for everyone, because some charts can be more confusing than the sky itself, especially if you do not have general sense of how the sky is arranged, and how this arrangement changes throughout the year.

A simpler approach that works well for many beginners is to use one of the many free planetarium programs available online to print out a chart for a specific day. Most, if not all such programs have the ability to present the sky from any point on the planet, which makes it easier to relate the chart to the sky as it appears from the observers’ point of view.

Moreover, planetarium software can also be set to show only the brightest stars in any given constellation, or to only show a particular constellation and its boundaries, which makes learning the constellations a whole lot easier.

One more thing

Do not attempt to see an entire constellation with a telescope. Telescopes reduce the visible field, effectively rendering most of a constellation invisible, so first identify the constellation without optical aid before trying to locate an object within the constellation. If you ar eunsure of what equipment to use, then there are many guides online that detail a list of recommended stargazing products for beginners.

Understanding New Tree Radar Survey Technology

A non-invasive approach to understanding a trees condition

Nowadays, most of the trees falling over and causing the damage are due to factors such as decay, severance during construction as well as constricted growing conditions. The only root inspection procedure that covers those nowadays is invasive and called excavation. It takes place by digging or use of a hyper-sonic velocity air gun that blows away the upper soil.

However, preventing such accidents from happening is the real science and the standard every area should adhere to nowadays. Tree radar surveys are just one of the many newly introduced technologies responsible for preventing such damages from occurring.

Introducing Tree Radar Surveys

Tree radar surveys are nowadays a complete service for assessing trees, including the advice on their care and maintenance. There are many tree specialists offering such services and covering locations of all kinds, including highways, parkland, private gardens, riverbanks, woodlands etc.

Basically, tree radar surveys represent a procedure of stock assessment that includes ancient trees as well. The procedure starts with a strategy that is prepared along with the management plans – all providing a unique and strategic approach to tree care and replacement in the particular area.

Both residential and commercial property developers require a tree survey prior to a detailed planning submission in order to identify the appropriate trees for retention and the means of protecting those trees. All of these strategies work in accordance with BS5837 2005: Trees in relation to construction.

From GPS/GIS surveys to feature mapping, habitat and vegetation surveys and ground-penetrating radars, tree surveys are created to ensure every property of utmost safety and compliance with all the standards.

The Advantages Of Structural Roots Inspection

The advanced inspection of trees through surveys is also known as structural roots inspection. It is among the best methods, is non-invasive and portable via battery supply. Aside from that, this subsurface operation requires a minimal setup and works with rapid scanning – with complete ground coverage in 30 to 60 minutes.

The penetration of the technology is down to 39 inches (1m) below the ground and the scanner scans either uncovered or covered soils. Also, this technology works with high resolution images of subsurface structural roots and can scan either parallel straight lines on any side of tree or concentric circular lines or semi-circular lines. Also referred to as the TRU™ System for Subsurface Structural Roots Inspection, this technology is easy to use, accurate and amazingly fast.


In the end, tree surveys utilise a completely non-invasive technology for analysing and testing the tree root and detecting/mapping eventual issues. This investigation scans the entire tree circumference and works equally good in commercial and residential properties.

Why Its Time You Had an Office Refurbishment

Improve Workforce Morale & Efficiency

Have you ever wondered why your staff seem to be disgruntled and always in a bad mood? Could it be that the office surroundings are affecting their performance and attitude at the place of work? You may have had numerous resignations over a relatively short period of time, and chances are that one of the main reasons for this was purely because those employees were not happy at the place of work.

Imagine yourself working in that office, the same office that you are offering your workers. Is it pleasant? Is the furniture old and creaky? Is the carpeting full of stains? Do the walls need a fresh coat of paint? Is the equipment obsolete? All these could be good and very valid reasons why your staff are unhappy and greatly demotivated.

Throughout common experiences in offering office refurbishment services, specialist interior design firms have seen such types of offices and will have managed to change them into a whole new setting. Workers and business owners would have been impressed with the results. The clients commented how much happier and more productive their staff started to be once they were able to work in an improved office setting. This in turn resulted in various cost savings for the business owners as labour turnover went down, and so did waste and training costs.

Make It a Pleasure to Work There

When you come to think of it, the office is ultimately your workers’ second home. They spend several hours a day in there, and they deserve to have pleasant surroundings right? An interior designers aim is to create offices that are comfortable, functional and appealing at the same time.

Your office interior cannot be considered an unnecessary expense. Your workers deserve the best if you really want them to perform to the best of their abilities. Besides, a nice office gives a good and professional look to your business and presents well to clients. As a business owner you do not have time to see to the design and installation of your offices, and so you can leave this daunting project in the hands of a team of experienced interior designers such as a specialist office fit out company. It will be their pleasure to see to the design of your offices, regardless of their sizes.

Design that works for you

They can create a sustainable interior office design that is environmentally friendly, ergonomic and within your budget. In fact you will not have to spend a fortune to improve the look of your offices. They will work within the budget you allocate and you will still get the results you and your employees always hoped for.

So let them transform your boring old office into one that is modern, pleasant and functional for all. Office interior design services are tailor made to your needs and preferences, and your office will reflect the nature of your business in an impressive way.

Choosing the right SEO firm in Kent

If you need to reach local, then think local!

There’s a huge misunderstanding of the importance of Google local search to many businesses across the world. To most, the promised land of search prominence still resides in top rankings in the organic search results even though local results clearly dominates the upper echelons of the Google search results pages above the fold. So why do so many businesses, small and large overlook this incredibly powerful resource?

Its simply down to a lack of understanding of user trends. 2015 was the year that mobile search officially overtook desktop search and with that, there was also a major swing towards longer-tail voice prompted search queries. The biggest problem with many business owners is they get stuck in their ways, almost determined to live in the past and believe that the world doesn’t change. It’s a typically old fashioned dogmatic business angle that infects many CEOs.

The internet has moved the goal posts and with that, user habits and technology moved and changed quickly. Nothing truer can be said for search and user trends.

These days, phones and tablets utilise local data based on your physical location. If someone needs a plumber, a car mechanic or a convenience store, chances are you want one that’s as close to you as possible. In the age of convenience, Google understands this and with that, knows the best and most useful set of results a Google user could want are locally based and in close proximity. At the end of the day, if users do not have a good experience using Google, they’ll use another search engine so UX is the crux of the matter.

Mobile devices, especially phones have smaller screens that are the fraction of the size of a desktop PC or Mac. So getting usable, legible information onto a screen that size is a much harder challenge. Dumping 10 search results into a area no bigger than a few inches wide or deep is no good. So Google understood that the best way to deliver great search results is to pick the three most relevant ones, that are local to the user and return those as the top queries. So guess what? Google local search is seriously powerful and influential.

Research shows that the most clicked links now reside within Google’s local search results. So if you weren’t convinced of the power and influence of Google’s local pack before, surely you must be now. So by having this new knowledge in your marketing arsenal, what’s the best way to get found locally within your town or city? Simple.

Speak to a local search expert who understands your local area, business trade and competition. It’s pointless talking to a company that is based miles away from you and has no true understanding of your local market, your customers or your competition. Every city is different in the sense that the local population will have differing consumer trends, educational levels, income brackets and industrial outputs. A local search firm will know these key factors already and thus, can devise an informed and well-versed search strategy that will suit your needs and better still, be more affordable than using a larger SEO agency.

The world is truly going local again so if you need the help of an SEO firm Kent, your best bet is to stay local. You’ll be supporting local business and with it, be enhancing your reputation amongst the local community which will in turn, help you to gain new clients and attain an overall positive corporate image.